I appreciate the question! Thanks!

Does Openbazaar reward with crypto coins to both buyer and seller? For dCommerce, the crypto token rewards can be spent for Steem upvotes or sold/bought on the exchange.

So, if you buy a $40 item and buyer/seller is each rewarded with 5 crypto tokens and these can be sent to @dCommerce for a 10% upvote or about $2.....it's incentivising to both buyer and seller.

The tokens can also be sent to your account on the Bitshares Exchange and traded for any other cryptocurrency.

So, what dCommerce is doing is raising the incentive value ceiling. That's what's different while at the same time heavily utilizing Steem/SBD payments along with Paypal and Visa.

Also, unlike Openbazzaar, no need to download ANY software.