DATA's New Strategic Partnerships
DATA has announced two strategic partnerships with BlueFocus Communications Group and XCHNG.io. The DATA team are hoping these partnerships will be beneficial to the project.
Both partnerships will have a lot of positives and they will be able to share their many years of expertise and help DATA become a successful business.
BlueFocus
BlueFocus is one the largest communication groups in Asia, the group originated in China, they have over 5,000 employees working in 100 offices in more than 10 countries.
Established in 1996, BlueFocus became the first publicly listed Chinese company in the communications industry back in 2010. Since then they have come a long way and transformed the company into an intelligent integrated communication group. BlueFocus is the first digital marketing company with an annual revenue of over 10 billion RMB.
BlueFocus and DATA will be opening a research lab called the Kunluntang Research Institute. Through consensus engines, decentralized smart contracts and other core mechanisms based on the blockchain, DATA will research the development of marketing with deeper AI and data privacy.
BlueFocus will use the Data Authentication Protocol and other technology provided by DATA, they will also build a blockchain infrastructure for detecting data quality and preventing data fraud.
This new partnership means that BlueFocus will also be participating in Data Trust Alliance and they will be working on expanding the global advertising data ecosystem.
XCHNG.io
XCHNG is an open and unified blockchain-based framework for the digital advertising ecosystem, also known as the "The Digital Advertising Blockchain". It is designed and deployed by Kochava Labs SEZC, a research and development subsidiary of Kochava Inc.
Kochava Inc. is the leader in digital advertising measurement and attribution. Today, Kochava Inc. provides measurement for over $6 billion in ad spend annually, for major enterprise brands across industry verticals.
XCHNG dramatically reduces the need for third party inter-mediation in digital advertising and unifies all transactions related to digital ads on a common ledger. Advertisers, publishers, or other industry players, all parties stand to benefit from a more transparent, efficient marketplace using a common ledger with permission.
DATA is now a part of the OnXCHNG partner program, this means participants on the XCHNG platform will have access to DATA’s state-of-the-art anti-fraud mechanism and they will be able to improve the efficiency of ads spending, thus creating a healthier ecosystem that is much needed in the entire mobile data and advertising network.
Summary
DATA will really benefit from the partnerships with BlueFocus & XCHNG, both companies are very successful and they can provide useful tips on how to run their business and provide lots of experience and new contacts.
I think both companies will also feel the positives as DATA can help protect their users from fraud and also make sure their personal data is secure.
I'm looking forward to seeing if DATA has any other partnership announcements in the pipeline, I would like to see a partnership with another large Asian blockchain project. This would be positive for the company and it will probably increase the value of $DTA tokens.
Telegram: http://t.me/blockchainDATA
Twitter: https://twitter.com/Blockchain_Data
LinkedIn: https://www.linkedin.com/company/13624265/
Facebook: https://www.facebook.com/BlockchainDATA/
Coinmarketcap: https://coinmarketcap.com/currencies/data/
DATA Website: https://www.data.eco
XCHNG Website: https://www.xchng.io/
BlueFocus Website: http://www.bluefocusgroup.com/en/index.html