I think larger dolphins and whales have forgotten how much power they really have to make others happy on steemit. A single upvote can change someone's life, make them happy about their work, or give them a reason to continue their struggle.
Maybe a grassroots initiative like this will give some of them the impetus to act to help others, and in doing so, to help creative writing on this platform.
I think a lot of early values on the platform are being forgotten. People start saying that it's all about the money, then people start believing that it's all about the money, and finally it really does become all about the money. Sure, we all want to earn. But there's more to earning than buying (or selling) votes.