Which Form To Use

1. Embedded – probably the most common form

• Part of page content
• Doesn’t follow user as they scroll
• Great for home or landing pages
• Doesn’t disrupt or infer with content
• Doesn’t follow user
• Can be missed if not eye catching or scrolled off screen

1. Pop-up

• Pops up after user defined criteria; e.g., time or percent of page
• User can’t miss a pop-up usually appears in center of screen
• Disruptive because it blocks content until subscribes or closes form
• Can annoy visitors

1. Exit intent

• Appear when user tries to close screen or leave tab to continue user must subscribe or close form
• Not disruptive because doesn’t appear until exiting
• Good for landing page with an offer as a reminder
• Could promote a different offer which may be more interesting to user
• Great for pages where content is more important than subscribers

1. Slide-in

• Slides in from left or right side of page as opposed to just appearing like a pop-up
• Can dictate when form appears like pop-ups
• Usually follow user as they scroll
• Great when you want content read and the form seen
• Less annoying than pop-up

1. Horizontal bar

• Extends the entire width of display
• Can be at the top or bottom of screen
• Can be ‘sticky’ so always visible to user.
• Not disruptive
• Can’t put much information
• Lower conversion than pop-up or slide-in forms because it is easily ignored

1. Full page

• Covers entire page
• Like pop-ups except covers entire page
• Have to be notice
• Totally disruptive
• Use relative content on form

You may want to split test different form types on a lead capture. I want to try an embedded form vs. a pop-up. One thing to note: don’t use pop-up or slide-in forms for mobile viewing. Some form builders allow you choose which type of form to use when.

---

Posted from my blog with SteemPress : http://bobswork.com/2020/03/11/which-form-to-use/

---