Kind Ads: a new approach to online marketing

Today’s online ad experience

Browsing through your favorite websites as you sip your coffee, you click on an interesting headline, only to be greeted with that annoying loud ad for deodorant that has been popping up for weeks. “Do I smell bad or something?” you wonder. You quickly close the ad and continue on reading the next news bit.

Flipping over to watch some videos, you are forced to watch an ad about allergy medication. You don’t have allergies, but hey, it’s a problem for some people, right?

After finishing up your video, you continue over to see what your friends have been up to on Facebook. Pretty quiet, really. A few are on holidays. One has a muffin recipe. And baby pictures. Hmm. This one ad about phone plans keeps showing up in your feed. Your phone is practically brand new, so… not much point to that ad. Ignore it, move on.

Online advertising is a bit of a hit and miss experience today that rarely reaches the intended target. It is filled with aggressive attention-seizing techniques like blocking your screen and is littered with irrelevant ads that serve no purpose for the non-target audience. It’s all pretty inefficient, costly, and, well, annoying.

Kind Ads works differently

Kind Ads seeks to change this. Through the innovative technology known as the blockchain, Kind Ads will change the user online experience. Rather than being forced to tolerate intrusive ads cluttering your screen, or being spammed with commercials that are irrelevant, Kind Ads will take a different approach to advertising, changing how online marketing works.

Instead of the coercive top-down approach advertising now uses online, Kind Ads will shift the focus to the interests of the end user. Advertisers will instead be able to suit their ads to end users, who can be rewarded for paying attention to ads that are of interest to them.

Say you're shopping for a new pair of shoes. By adding items of interest to your profile, such as shoes, advertisers would show all the best deals available in your region for shoes. Ads could provide useful information that you will want to watch and consume instead of clicking the big “X” as quickly as you can!

You might choose to opt out of ads, but you will be rewarded for opting in. Advertisers will be bidding to show you ads that suit your profile. You will get rewarded with a commission for allowing advertisers to find you!

Kind Ads can do this through its decentralized platform that cuts out the middleman and sends ads directly to the user from the business. This makes it more affordable and effective for the business, who can more intelligently choose their target demographic, and more applicable to the end user who can choose their interests.

Right now, only a few huge corporations control most advertising. Corporate behemoths like Google and Facebook are the gatekeepers for almost all advertising online. Their access to your personal information is of great value to them, with little benefit to you. By using Kind Ads, prices can no longer be dictated by the monopolistic powers of the industry and the information you choose to keep private, stays private.

For advertisers, businesses, and publishers, Kind Ads is a much more efficient and effective method of online advertising. Instead of a convoluted series of barriers with fees at each step of the process, smart contracts can be used to automatically execute ad postings and payouts, all while ensuring relevancy to the end user.

Kind Ads Tokens

Kind Ads uses a token economy that rewards ad consumption. Advertisers will purchase KIND to pay for ad placements while users and publishers will earn the tokens for their role in the economy. Since advertisers will be continuously buying KIND tokens to pay for ads, the value of the token will grow in time, benefitting all participants in the token economy. Not only that, users can then sell their earned tokens for profit, if they wish. And because Kind Ads is decentralized, it can benefit all participants instead of just a few massive corporations. Publishers and users alike can earn profits through the Kind Ads protocol.

It’s quite a different approach to online advertising, all enabled through smart contracts and blockchain technology. Kind Ads will change your online experience for the better!

The Kind Ads Teamconsists of an all-star crew and expert advisors:

To learn more about Kind Ads, listen to Neil Patel as he shares his thoughts regarding the protocol in this video.

More Information & Resources:
Kind Ads Website
Kind Ads WhitePaper
Kind Ads Twitter
Kind Ads Telegram
Kind Ads FAQ

Original Works Writing Contest

Source:
https://kindads.io/Home

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