Ripple is definitely in use by some banks and financial institutions and is a competitor to SWIFT. Of all the alt-coins, I would say ripple has the most utility and will continue to do so. Additionally, for a significant number of people I know already interested in Crypto; Ripple isn't associated with Bitcoin but is known by it's own characteristics. This is quite interesting. I think not having 'bit' or 'coin' in the name helps marketing massively.

Anyway, I have been trading Ripple CFDs on eToro but decided that I wanted a wallet and at least one ripple token; so hopped over to Binance and grabbed a handful. Hope it goes up!