The market

Physical health and sports. SNS Research estimates that by the end of 2017, mHealth could represent up to $370 Billion in annual healthcare cost savings worldwide. And a further growth at a CAGR of more than 35% is projected to take place over the next three years. With more than 7 Billion mobile network subscriptions worldwide, this estimation is totally reasonable.

The problem

Daily, billions of data related to physical activities like sports, hitting the gym or even things like when you calculate the macro for your meal preparation, are generated. But most of those power data are locked down in some centralized servers of the popular fitness mobile app company or meal prep suggestion website, resulting in huge industrial data waste, while another considerable proportion is never to be recorded since some people just simply do not use any digital assisting because of data-privacy problem.

And my friends, those issues are just a glimpse of the big picture of this giant industry.

When digging deeper into the field, another matter arises: The lack of interoperability among the industry stakeholders.
All of the companies trying to make the world of sports, health and nutrition a better place are just independent players who have their own standards in collecting data. They don't work together. And as the old saying goes, "Unity is strength". You can't make critical changes in any field without unity.

It is that lack of the standardized frameworks when collecting the data that partly prevents the connection, the collaboration, the unity among the game players to bring the best to the industry. Some third parties are established to do the job. Yet their performance is not only poor but also irrationally expensive.

When it comes to such an age of decentralization, the question of data ownership is also addressed. We - the app users - pay money for such a virtual fitness coach or a smart bot reminding the training time - generate some kind of data every second we use it. We are its creator but receive no benefits from it while the app providers utilize, analyze and leverage it, making millions of dollars every year. Isn't it unreasonable? Such information should only be used when users like us give its consent to the company - Even the European countries think of it in this way, proven by their recently released law - the rule, called General Data Protection Regulation or GDPR, focuses on ensuring that users know, understand, and consent to the data collected about them.

The solution

BEAT is the blockchain solution for those above-mentioned industrial problems.

By utilizing the Ethereum network, your health data is securely recorded into the immutable blockchain, making sure no manipulation or intervention could take place since there is no single break point for malicious hackers to conduct any attack into.

Moreover, regarding the data-ownership, you have absolute control over your health data record, allowing to you give consent to any parties wanting to access it. This is specifically critical when the users are well-known people like world-class athletes or professional football players - their data is really helpful for researchers and data analysts to come up with novel innovations, and they can totally monetize it with the help of blockchain technology in general, and BEAT in particular, bringing benefits to both sides.

For those who prefer to keep your identity a secret, you can do it without sharing your personal information by selecting only some certain types of data to be available for gyms, pharmaceutical companies or sports equipment manufacturers to access, as determined in the smart contract. While you receive discounts or maybe the token in return, depending on the market.

Moreover, being the game changer in this industry, BEAT establishes a new standard of collecting, organizing, storing and transferring the health data and thanks to blockchain's transparency, any other players can totally follow it, creating a strong ecosystem connecting all necessary information. Like I mentioned, Unity is strength. And you have been shown the power depending issues are shown, just imagine how it would be when that goodness is implemented on the industrial scale with close connection among the companies?

Now, let's talk about something practical, you can now download a fitness application called NoExcuse and hit the gym or play some sports to earn the BEAT tokens accordingly to what you have physically done. In addition, syncing the NoExcuse app with the 3,000 Magicline sports club partners would give you more BEAT tokens, which you can later trade for other cryptocurrencies on exchanges or redeem it on marketplaces like bedarf.de

And that is just one use case. Looking from the entrepreneurial perspective, you can benefit from BEAT as well. As you know, physically active employees show better productivities compared to those who don't exercise, which is a pain point for enterprises to encourage their workers to hit the gym or bike to work. Millions of dollars are spent every year on this section like proving them money to do so or offering free gym facilities in the workplace, without any effective tracking measurement to qualify it. BEAT can totally fix it. Using BEAT ecosystem, businesses can absolutely reward their employees proportionally to their physical activities with a precision of a heartbeat.

Team

With 3 years of experience working in this industry, they have recruited 140 talents - 40 high-class programmers, experienced management and well connected international consultants around the world.

Their Executive Board all have accessible Linkedin profile for supporters to due diligence.
Daniel Hanelt - CEO, Investor, Serial Entrepreneur
Thomas Stämpfli - Chairman, Main Investor, Serial Entrepreneur
Kjeld Peters - Chief Technology Officer
Daniel Wischer - Chief Product Officer
Jens Kappe - Chief Visionary Officer
Jonas Bading - Chief Sales Officer
Sven Eismann - Chief Marketing Officer
Thomas Bartz - Chief Financial Officer
Carsten Buchburger - Chief Human Resources Officer

You can observe and assess them based on your criteria by watching these videos featuring some of the core members.

Advisors:

Social Media Presence

Regarding the number of social media platforms having their digital footprints, the figure for it is high: Telegram, Twitter, Facebook, Bitcointalk, Medium, Reddit, Linkedin, Youtube and Github.

Yet, among those, only their Telegram with more than 36k members is actually impressive to me.

Their Facebook got more than 70k likes but the recurrent audience interaction in each post is not high, not to say poor.

In addition, their official Twitter account attracts only around 3,6 followers, which is not an acceptable number for such a potential project.

Like I said, for such a community-related project like BEAT, the support from the community is critical. Therefore, I highly suggest their marketing team put more effort into raising the project's awareness as well as educating the people.

Token Economics — Token sale

Token Symbol: BEAT
Token Duration: 23rd Jan 2018 - 15th Jul 2018 (22:00 UTC)
Price in ICO: 1 BEAT = 0.019 EUR
Total supply: 5,000,000,000 BEATs
Max circulating supply: 3,500,000,000 BEATs
Token for sale: 3,500,000,000 BEATs
Hardcap: €35,000,000
Platform: Ethereum
Country of Origin: Germany
Restricted Areas: Hong Kong SAR, China, Japan, Australia, Singapore, Vietnam, Iran, North Korea, Syria, Sudan, U.S., Virgin Islands
Whitelist/KYC: KYC needed

My thought

What I do like about this project is their people. This is a Germany-based company and their people are mostly German - the ones who are extraordinarily disciplined. And from my perspective, discipline is the first thing you need to bring a project from on-paper ideas to a reality. 3 years of development with 40 rockstar developers, already
Moreover, from their announcement, they have already come to an accord with their private investors, resulting in over €20,000,000 investment received. And that is a promising sign for conservative people who are still hesitating on contributing in the BEAT Token Generation Event. In addition, with their 3 years established achievement of being the
market leader in Germany with thousands of business customers, millions of members and a strong partner ecosystem - all of the requirements of a practically successful project.

Last but not least, the impact this project could create is not only in the industry but also in the society as well since its physical healthy influence can totally change the bio-numeric of country's population as a whole, which make me love this project even more.

Links

Website
Whitepaper
Bitcointalk ANN
Telegram
Medium
Twitter
Facebook
LinkedIn
Reddit
GitHub
Youtube

Citations

https://www.reuters.com/brandfeatures/venture-capital/article?id=4640
https://www.wired.com/story/europes-new-privacy-law-will-change-the-web-and-more/

Author: Bitcointalk username: rueisnax (a.k.a. Vincentle — Le Huu Quang Vinh)
Profile link

Disclaimer: Statements on this site do not represent the views or policies of anyone other than myself. The information on this site is provided for discussion purposes only, and are not investing recommendations. Under no circumstances does this information represent a recommendation to buy or sell securities.

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