Unibright - ICO review
What is Unibright?
Unibright is the first unified framework for blockchain based business integration.
„We have been working in the field of business integration for 15+ years and launched our own cloud based integration platform in 2011. In 2016 we decided to empower cross-blockchain and cross-system business process integration and started Unibright.“
Unibright defines business workflows visually and automatically generate smart contracts for various blockchains, smart adapters to connect to existing IT systems and smart query sets to monitor the ongoing business process.
They have 8,850 members on telegram „ t.me/unibright_io “
The website „ unibright.io/ “
Twitter have 3,600 followers „ twitter.com/UnibrightIO “
Sale Details
Start Date - Friday Apr 20,2018
End Date - Thursday May 10,2018
Accepting : ETH, BTC
Unsold Tokens – Burned
CO Price (USD) : 1 UBT = 0.14 USD
Goal : 13,500,000 USD
Sale Schedule
• First quarter of tokens (25,125 Mio UBT): 10% bonus
• Second quarter of tokens (25,125 Mio UBT): 5% bonus
• Remainder of the tokens (50,25 Mio UBT minus bonus tokens): 0% bonus
Token Allocation
Public token sale 67%
Cold storage liquidity reserve 12%
Seed investors 9%
Team (locked up for 12 months) 6%
Legal expenses / ICO 6%
The Team
https://unibright.io/index.html#team
Team members do have reference to Unibright in their Linkedin profiles
The team and the advisory board doesn't have any big names from crypto space. However, they seem to have solid and long standing experience in software development, ERP/CRM area, business process development and engineering.
Conclusion
Green Lights
• Team has been working together for quite some time.
• Good brief pitching video in the London Blockchain week:
• Existing German company with a customer base and 20+ years experience in ERP/CRM
• A few partnerships announced already - Zühlke Engineering, Chainium
• There is quite good and extensive FAQ clarifying many aspects of the project at https://docs.google.com/document/d/1_p2wu1bi8fqgLSFxdGogwvuVJnMVnjosAoY22xsG5Es/edit
Red Flags
• This is a B2b system which may hurt the mass market adoption and interest from the general public
• Their whitepaper is a bit too technical. Not much financial and marketing analysis at whitepaper.
• Vision is too weak in terms of the actual planing and the market research: no financial, no marketing plan, no specific niche analyses etc.
• Website claims that there is a working solution, however the roadmap suggests that the pilot customer deployments are only planned for Q4 2018
• Token economic incentives are not clear - it is an utility token used for any actions on the platform, like deployment and running smart contracts, etc. Clients will be paying for so called "montly integration actions" with UBT, which means one shouldn't expect any price action until major adoption of Unibright.
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