I could be completely butchering the real idea of the whitepaper, so don't quote me on this.

But from my interpretation the token rewards are very similar to how Steemit works. Tokens will be awarded to viewers, content creators and curators. Page 3-7 explains their vision more in detail, but that's the gist of it.

https://vicetoken.com/static/Vice_Industry_Token_Whitepaper.pdf