GESE : Platform that brings together three stakeholders involved in the alcohol business
Hallo friends crypto friends, back again with Stevano, on this occasion I will discuss about the GESE project. To see the project further please see both the articles below.
WHAT IS GESE?
GESE - is a community that brings together everyone who participates in the alcohol market, consumers who want to ensure the quality of purchased goods, and local businesses looking to use platforms for project promotion and financing. GESE is also a blockchain that keeps track of every bottle from manufacturer to buyer's hand. This non-hacked technology now contains information about the world's most copied product. This is the fastest and easiest scoring and rating system in the market.
Gese is a personal assistant with artificial intelligence. This is a powerful data analysis system that selects recommendations for users and effective marketing tools that provide reliable statistical data for alcoholic beverage brands.
The idea of Gese is a direct result of extensive consumer market research and long-term communication close to the big manufacturers. It has been designed to solve multi-million loss problems and remove threats to consumer health.
Pavel Boboshik Vice President International Beer Convention Senate Member of the Beer Executive Board of the Republic and Malt Association Co-founder Gese.
13 billion tags within the next 2 years
TECHNOLOGY AND OPPORTUNITY
As a result of the platform analysis, we developed border solutions that absorbed the best quality of the economy and speed of POS blockrooms, smart contracts for the Ethereum platform, and its ERC standards. The products developed by us combine the benefits of two blockhouses for the solution of defined tasks:
of the POA architecture, accepts speed and logic, enabling a comparable number of transactions limited only by the technical characteristics of the equipment, but not by the software platform;
from Ethereum, the security of financial transactions and transactions through smart contracts.
THE PROBLEM OF ALCOHOL PROBLEMS
Until now, liquor advertising is facing five key issues that go with it:
- Manufacturers lose cash as a result of the spread of counterfeit goods
- Brands can not improve their products due to the authorized confinement and low productivity of existing equipment
- The neighborhood seller is having trouble finding new clients
- Specialty liquors can not attract businesses for their business use
- Buyers are seen with the problem of choosing quality liquor in a useful area and at a reasonable cost.
THE PROBLEM OF FAKE PRODUCTS
One of the main hurdles for liquor makers is the sheer number of counterfeit goods available. In accordance with the EU Intellectual Property Office (EUIPO), only for EU states, fake liquor causes an annual loss of € 1.2 billion. EUIPO contemplates that the issue affects liquor brands, as well as related businesses of retail, agricultural, and assembling equipment. The creation of counterfeit liquors in EU countries has so far resulted in the loss of 23,400 workers. The producer's difficulties are so widespread in emerging markets, where radical financial changes in the 1980s and 1990s led to the widespread deployment of non- forbidden products. According to EUIPO, in Eastern European countries, for example, Romania and Bulgaria, the level of fake liquor exceeds 10%. As shown by the Russian Ministry of Health, up to 30% of liquor sold in Russia is fake. Not just the normal mass-size liquor makers, but those with world-class values are also experiencing fake adverse effects. For example, in 2016, Italian police found 9,000 pitchers of Moët and Chandon champagne. The retail cost of that part is valued at € 350,000.
INVESTMENT ADDITIONAL PROBLEMS FOR ALCOHOL RELATED PROJECTS
The liquid specialty market is at a dynamic development stage. Along with Grand View Research figures, world bidding for art drinks is required to reach $ 502.9 billion by 2025. Moreover, the hard liquor market will grow to $ 80.43 billion.
Effective business improvement requires entrepreneurial speculation. Crowdfunding is one of the most dynamic ways to fund private business. This gives decent criticism to potential clients. One can assess the level of enthusiasm for the effort by looking at the achievement of increased support. Also, interested financial specialists can enable business visionaries to deduce their thinking and further use.
Therefore, the financing of the liquor business with the help of crowdfunding deals with two temporary problems:
- drawing in stores
- drawing in the target audience
GESE SOLUTION IS
The Gese venture allows buyers to find quality products on store shelves, in bars and restaurants. The essence of our stage is the possibility of quick access to data about the validity and taste of the goods, which customers will buy without further ado. To actualize this idea, we create an entire database that contains the reality and assumptions about each mixed refresh.
Authentication of goods
NFC-labels added to each container are used to find data about a particular drink. Currently the client basically puts their phone on the jug to get all the data about it and confirm its validity. There is no compelling reason to shoot an item mark or enter its name using the console - the NFC tag and the Gese app will naturally play all the work required to recognize the merchandise.
Rating system and reviews
While affirming the legitimacy of items, buyers get the total scope of the survey left by other skeletal individuals. It is believed that unlawful merchandise on a regular basis affects the choice of a definite individual acquisition. When Yandex investigations have emerged, the accessibility of item surveys builds a 10% chance of purchasing - regardless of whether the audit is positive or negative.
Information on alcohol availability and pricing
Due to geolocation, clients can scan and see fees for mixed drinks at nearby stores. If the buyer is not sure which beverage to pick, he can swing to an inherent partner: man-made brain power will destroy the client's tendency further, suggest the most appropriate refresh of the vast database.
Social platform with prize payment for activities
Gese is a social stage where clients can convey their insights about items, distribute posts without anyone's web journals, and comment on different members' sections. For each action within the framework, calculate checking the NFC label when taking a refresh, the client is paid in cryptocurrency.
Represents the premiums of all market members
When creating the stage, we not only consider the client's requirements, but also the interests of sponsors, liquor makers and business people nearby. Gese is the perfect stage for promoting liquor among the target group. PR can use various apparatus to advance their goods and connect with client framework:
• Position of priority items in suggestion settings;
• Publication and posting progress in online journals;
• Placement of information on accessibility and forecasts
mixed drinks at neighborhood stores, bars and restaurants; What's more, for creators, it is likely that using NFC-labels to confirm the validity of their items provides a very important advertising advantage. Brands that place labels on their jars as a result take advantage.
Business viewers who need to open a business in the liquor business can use the inherent crowdfinding stage. In the case of business showing enthusiasm to clients, business writers get fundamental funding and get loyal fans.
DETAILS OF ICO
INFORMATION
NAME OF TOKEN: GESE
TICKER: GSE
RELEASE PLATFORM: ETHEREUM
TYPE: ERC20
BASIC PRICE: 5500 GSE FOR ETH
TOTAL MINIMUM INVESTMENT: 0.1 ETH
WE ACCEPT: ETH, BTC.
DECIMAL: 18
PRESALE
PRICE: 7857 TOKEN PER ETH
DURATION: 15 DAYS
START: 15.05.2018
SALE: 30%
ICO
HARDCAP: 49 090 ETH
DURATION: 30 DAYS
START: 1.07.2018
SALE: 25%
WITH REDUCING 5%
EVERY 5 DAYS TO 0
Roadmap
GESE Team
So many discussions about the GESE project, may be useful and helpful to you.
For more detailed information and contribute to the project please visit the official GESE website below:
WEBSITE || WHITEPAPER || FACEBOOK || TWITTER || TELEGRAM
Author: Stevano
ETH Address: 0x600551EA1C7fE83F9f63254B3b054DcAe9cC2251