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RE: Ethereum Co-Founder Launches New Project: Ambrosus Will Use Blockchain Technology To Ensure Food Safety
I always think, yes great idea and it is indeed. The sad part is that most of the icos are scam and don't or can't deliver their promise, maybe because they party to hard with that millions or loose the motivation after being rich that quick.
There is a lot of money involved in these ICO's and legally not so much security.
In this case, the idea sounds good, but the whole logistics of the operation sounds mighty ambitious.
About food, keep it simple, buy fresh and locally.
Well it depends on the project of course.
In this case I'm sure it won't be a scam since there are so many big names involved.