It's not really mining. Its a game where you "mine" then are rewarded. They are essentially making it sound like you are doing something that you aren't as a gimmick to get more coins sold. It's not a good coin, it's close to being a scam actually. They had an email that went out where the bottom had a part that talked about how a "miner" bought X amount of coins and in about 5-15 minutes of playing the game made the much $$ back in reward coins for playing the game. Nothing advertising / promising that high of returns is legit.