INS ICO Eliminates the Middleman by Linking Consumers and Manufacturers Directly

What is INS

INS is the first global decentralized ecosystem that will enable consumers to buy groceries directly from manufacturers conveniently and at lower prices.

INS will facilitate the direct interaction between consumers and manufacturers. Bypassing retailers and wholesalers means a more personalized and transparent grocery shopping experience at lower prices. Сonsumers will be able to decide which brands they want and goods they need.

Introduction Video:

What's in it for you?

1.) Eliminating the retailer’s power abuse factor by completely bypassing wholesalers and retailers, which will result in lower prices for the consumers and lower expenses for manufacturers;
2.) Reducing supply chain and logistics inefficiencies, allowing more local manufacturers to be more accessible to the consumers;
3.) Reducing waste in various areas of the supply chain;
4.) Replacing conventional trade promotions by more personalized, direct and efficient marketing, designed by the manufacturer for their consumers.

The Team Behind the Project

INS is built by veterans of the online grocery industry. INS founders have a long-standing experience and built one of the leading grocery delivery services in Russia - Instamart (www.instamart.ru). Instamart received more than $10 million funding from the best investors - Mail.ru Group (the leading Internet company in Europe, 7th largest worldwide by page views), Sergey Solonin (Founder and CEO of Qiwi Group (NASDAQ: QIWI), the leading provider of next generation payment services in Europe with $10+ billion turnover), and Ilya Yakubson (Ex-CEO of Dixy (MCX: DIXY), #4 grocery retail chain in Russia).

Peter Fedchenkov, our co-founder and CEO, is a Harvard Business School MBA Alumni and a well-known expert in the grocery industry.

The list of advisors of our project includes (but isn’t limited by) the following names :

1. Eyal Hertzog (Co-founder - Bankor);
2. Michael Terpin (Founder - Transform PR, Chairman - BitAngels);
3. Moe Levin (CEO - Keynote);
4. David Wachsman (CEO - Wachsman PR);
5. Jan Jelle van der Meer (Partner, PA Consulting Group);
6. Rawi Abdelal (Professor - Harvard Business School).

Supported by Major Manufacturers

INS received strong interest from some of the largest grocery manufacturers in the world. Select companies who have signed memoranda of understanding with INS include:

1.) UNILEVER, a Dutch-British transnational consumer goods company with $54 billion in annual sales in 2015 co-headquartered in London, UK. Its products include food, beverages, cleaning agents and personal care products. It is the world's largest consumer goods company. Unilever is one of the oldest multinational companies; its products are available in around 190 countries.

2.) MARS, an American global manufacturer of confectionery, pet food, and other food products with $33 billion in annual sales in 2015, and is ranked as the 6th largest privately held company in the United States by Forbes.

3.) FRIESLANDCAMPINA, a Dutch dairy cooperative whose main brands include Friesche Vlag, Chocomel, Fristi, Dutch Lady, Appelsientje, Milner, Campina, Landliebe, Optimel, Mona and "Mix'it". It is one of the top 5 dairy companies in the world with annual revenue of €11 billion in 2016. FrieslandCampina has branch offices in 33 countries, employs a total of 22,000 people, and sells products in more than 100 countries.

4.) VALIO, a Finnish manufacturer of dairy products and one of the largest companies in Finland with more than €2 billion turnover. Valio's products include cheese, powdered ingredients, butter, yogurt and milk. It is Finland's largest milk processor, producing 85% of the country's milk. Valio's product range currently consists of about 1,000 products. Valio is Finland’s biggest food exporter and sells products to nearly 60 countries.

5.) RECKITT BENCKISER, a British multinational consumer goods company with $12 billion in annual sales in 2015 headquartered in Slough, UK. It is a producer of health, hygiene and home products. Its brands include Dettol, Strepsils, Veet, Airborne, Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil and Vanish. Listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

The ICO starts Monday, December 4, 2017. Click Here to support the initiative.

Disclosure: I do not intend to provide investment advice through this article and does not represent that the securities or services discussed are suitable for any investor. Investors are advised not to rely on any information contained in the article in the process of making a fully informed investment decision.

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