Why I love The Hive Project & Token Even More Than Their Product, Team or Website

I figured I'd write my first Crypto-related steemit article on a particular under-the-radar project I've personally invested in (this is not financial advice, etc. etc.) recently: The Hive Project ($HVN). Real quick, Hive is the "world's first crypto currency invoice financing platform".

Hive is a platform that provides new financial liquidity to small businesses by leveraging blockchain technology, giving them a range of crypto-currency based financing options. Driven by the risk-lowering technology offered by blockchain, Hive will bring digital currency invoice financing into the mainstream, slashing costs in the process and creating profits for investors.

Hive uses blockchain (distributed ledger) technology to give every issued invoice a unique fingerprint. This enables businesses to automate the invoicing process and make it available to the general public. We create a central data room for all invoices, with a record kept of the issuer, owner and payer. Invoices can therefore be offered to the market for trading.

This will rapidly increase the liquidity available to small businesses and create a central database of invoices available for scoring and auditing. In addition to bridging the liquidity gap for small businesses, the technology provided by Hive will help credit checks to be made on companies and facilitate rapid and real-time auditing.

Here's a handy YouTube video with more detail (and easier-to-follow-along images, for the visual learner among us):

As you'll see, HIVE is trying to modernize a several trillion dollar a year industry; what's not to love?

But what I'm digging most about HIVE recently, even more than their mission (which, obviously is the most important consideration. So perhaps I shouldn't say "more than", but it's really refreshing) is the fact that they send all of their token holders (who are signed up for their newsletter) weekly updates! Actual well-written, well-rehearsed email newsletter communications! Honestly, I wish every crypto currency would do this - it's clear from this communication alone that HIVE isn't a take your money and run organization, but one actually dedicated to their project and what they plan to accomplish!

From a recent one of these newsletters, putting it all on the line (their money where their mouth is, and other cliches):

Having already issued a statement about how we aim to become a recognized & trusted global fintech brand (http://bit.ly/2gDt4MJ), it is vital that we live up to the expectations of the community — our contributors, the judges at the CoinAgenda Barcelona -- The Hive Project won Best ICO at CoinAGENDA Europe! (http://bit.ly/2vEEyWm) -- and SMEs around the world. Happily, we are making some strong steps forward towards achieving our goal of helping SMEs worldwide manage their financials like a corporation by providing them with a blockchain based liquidity platform.

Followed by an announcement of the hiring of a new CFO & board member, Ugur Yildirim, "a renowned international expert with over 15 years of investment management experience". How 'bout dem apples?

$HVN tokens are currently traded on HitBTC & Livecoin, with "more exchanges to come", and are valued at 536 satoshis (or about $0.03 USD) at the time of this writing. I don't have nearly enough experience to speculate on price valuation or "when moon", but I do love the commitment the Hive Project makes to its stakeholders and personally, certainly, plan to accumulate more while I still can. How about you, are you on board with Hive?