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RE: The Power of Empathy Marketing in the Crypto Ecosystem

in #cryptocurrency5 years ago

This is a common mistake that many technically adept people have made throughout history. Rudolf Diesel, inventor of the first diesel engine, comes to mind. He believed that his revolutionary invention alone would liberate the masses subjected to wage slavery during his time, and an egalitarian dream would be realized spontaneously from it. In a way, he was right. Inventions like his engine had a decentralizing and egalitarian effect, but it took longer than his lifetime to be fully realized, and he's not the one who ultimately brought the tech to market. Not only that, but people did awful things like build machines of war with his engines (which tortured him), similar to how the decentralizing force of the internet is currently being used for domestic spying, while simultaneously empowering individuals to both consume and produce informative content. What Diesel didn't seem to realize was that there was this whole process of bringing the product to market that he ultimately wasn't able to execute. It seems crypto is no different. It has been used for, and increasingly will be, for nefarious proposes. It will also possibly be ultimately brought to the masses by parties who are ideologically opposed to people like Satoshi and early members of the community. This isn't necessarily a death knell for the vision that Satoshi had, it's just not how we all envisioned it would turn out. I still think it will have the desired net effect, which is to say it will expand real human freedom and quality of life, but we can't expect that opponents to human freedom will just roll over and die just because they face resistance. Crypto evangelists also need to do as you say here, and pay attention to the feelings of would be consumers. If they don't, someone else will.

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