Waves is easy to get started in them of UI/UX for newbies who just wnat to issue a token and share among them. In terms of Dex functionnalities, Bitshares some cool features that company will want to have: Accnt permissions, hierarchical accnt mgmt, smartcoin, whitelisting/blacklisting accnt (good in case of regulation requirement), referal program. Many start-up and company could easily issue and manage their share on Bitshares. It's very powerfull when u good deep. It's a real DAC. Bitshares just need UI/UX to make it wow...that what some entrepreneur will realize and build better interface like Wave.