UBEX - The Future of Advertising

payjoe93 (33)in #cryptocurrency • 6 years ago (edited)

Introduction UBEX

Ubex is a global decentralized advertising exchange where companies advertise effectively, while publishers profitably tokenize ad slots on their resources.

Problems

the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality. impact for who on advertising market below :

For Users

Irrelevant and annoying advertisements being displayed.
Overpayment for products / services, due to multiple intermediaries and high commissions.
High Risks due to scammers’ use of coercive and provocative methods of advertising.

For Advertiser

Uncertainty of achieving results as advertisers are forced to payfor clicks and displayed ads without a guarantee of actual sales.
Difficulty in figuring out all available advertising channels, leading to the need to hire marketing staff.
Ineffectiveness of some advertising channels, which only becomes apparent after the budget has been spent.

For Publishers

Struggle to find advertisers to fill all ad slots
Low earnings and inability to forecast future payments from advertisers.
Payment delays and non-payments from dishonest advertisers.

UBEX Solutions

Ubex will combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.

comparison Ubex with other advertising exchanges :

Neural Networks Maximize Purchasing Efficiency
Neural networks, which process information about each visitor to the member networks websites, are at the heart of Ubex’s advertising purchasing algorithms. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement.
Blockchain-Based Smart Contracts Minimize Participants Risks
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Comparation With Current Problems :