When through their white paper as I had a little spare time.
Disclaimer: I am not specialist in their business and haven't dig into their science. I don't think it's much relevant anyway.

My conclusions: they push the blockchain technology in an area it's not needed. A centralised database would do a better job.
In addition, it's clearly stated that's it's a crowd sale:

The proceeds from this ICO will be used to develop new technologies to produce clean fuel, but also for investment in available technologies like electrolysis of water with regenerative electric power from wind or solar energy.

I would push any fiat or crypto currency in this ICO.