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RE: The UTRUST ICO - Where Cryptos Finally Go Mainstream Retail?
This is hardly going to be the ICO that takes cryptocurrency mainstream. If Bitcoin and Ethereum haven't already made cryptocurrency "mainstream" then a vague, poorly branded, poorly designed product like this certainly isn't.
Hi killakoolaid - thanks for reading. My feeling has always been that Cryptocurrencies will never go mainstream unless the ecosystem begins to interface directly with the traditional fiat world. UTRUST appear to be sharing some of that philosophy. But I think the real attraction to their proposal is the hedging of cryptocurrencies to iron out the kind of price volatility that has been putting off major commercial actors.
That said, by its very nature, the hedging can only be applied to the transaction itself. But the greater number of transactions which engage cryptos using this method, the more likely it is that we develop the momentum in the long-term that will lead cryptos to steadying their pricing ship - not least because it encourages widespread adoption within retail circles.