HOW STACKSCITY USES FREE INTERNET ACCESS VIA WIFI TO SOLVE THE PROBLEMS OF ADVERTISING.

karldark (40)in #cryptocurrency • 5 years ago

Efficient advertising plays a crucial role in determining the success of any business or establishment. Online advertising has led to the growth of numerous platforms and establishments by creating awareness about the goods and services of such establishments, aiding such businesses to reach their target population easily, effectively driving sales and increasing turnover.

Over the years, however, numerous factors have made online advertising less effective as a result of how the payment for advertising is structured, a major one being the use of bots to view adverts. An advertiser when running an ad on a website usually has one of two options; pay per view which pays the advertising platform every time the advert is viewed by a unique user/visitor (PPV) or pay per click (PPC) which pays the advertising platform every time a user clicks on the ad.

This model, although, quite popular, has become largely inefficient due to the fact that the statistics of the interactions(views, clicks) can easily be manipulated through the use of bots and other automated services to artificially inflate interactions, thereby cheating the advertiser without providing the brand with the required services.

As the world continues to advance technologically, with more electronic devices communicating and sharing data in real time, IoT and the concept of a smart-city where users can receive and access information based on their location has started to take shape and become a reality. Stacks Network has developed a unique model which leverages on blockchain technology and IoT to provide efficient location-based advertising while building a smart city.

STACKSCITY; SMART CITY, SMARTER SOLUTION

Nothing can be more appealing to internet users than free wifi which boasts of fast browsing speeds (I can confidently say this because I spend a substantial amount of my waking hours on the internet accessing information and creating content, and the only thing worse than death is slow internet connection).

Stacks Network, founded in Singapore in 2014, provides various services to numerous telecom companies in China, has developed a viable solution; StacksCity, for the running of effective and efficient location-based advertisement (smart advertising) while providing free, superfast internet access via its WIFI ecosystem.

StacksCity at its core is a decentralized smart WIFI advertising ecosystem which will provide an efficient and transparent platform for advertisements, fast and free internet access to users while creating a new stream of income for wifi router owners; both individual and commercial.

HOW IT WORKS

StacksCity leverages on blockchain technology and the appeal of free and fast internet access via WIFI to create a more efficient model for the running of location-specific advertisements, making it easier to direct online users to physical offline businesses.

Owners of Wifi network sharing devices can easily join the ecosystem by simply signing up to be listed Stacks Smart WiFi ecosystem. Once this is done, an easy installation process is required which simply involves connecting the already existing hotspot device to the StacksRouter.

Advertising on the StackCity WIFI ecosystem is easy. An advertiser can easily select a WIFI hotspot location on the map interface which shows the hotspots available on the StackCity network. Advertisers can then place bids on their selected hotspot(s) and allocate a budget to the ad campaign. The ad auction is won by the highest bidder, with the ad published after content approval.

The StacksCity Wifi network, just like any other WIFI connection, can easily be found in areas where the Stacks WIFI connection is available. All users have to do is join a network with ‘StacksCity’ in its name, login by providing the SMS verification code that will be provided, and view an ad upon sign in! Once that is done, users can access the internet at superfast speeds!

STACKSCITY’S FINANCIAL MODEL

Like any business venture which offers value propositions, StacksCity has a financial model for the easy onboarding of users, payment of rewards and platform commissions. StacksCity being a decentralized project built on blockchain technology utilizes a native cryptocurrency Stacks Token (SCT) for providing liquidity within the ecosystem. SCT will be used for bidding, payment to router owners for running ads and other financial transactions within the ecosystem.

The total supply of SCT has been capped at 40,000,000,000 with the token distribution being shown below.

SCT will be offered to the public through a token sale exercise with details available on the StacksCity website.

StacksCity has been developed on the Matic blockchain which offers high scalability, low transaction fees, fast block confirmations, and the tracking of accounts and events in real-time.

Portis was also integrated due to its numerous advantages as a web-based wallet for the safe and secure storage of ERC20 protocol compliant digital assets and assets issued on Ethereum. This makes it easy to access SCT without the need for plugins or other browser installations.

BENEFITS OF STACKSCITY- VALUE PROPOSITION FOR ALL

StacksCity offers value to all parties its WIFI ecosystem. A non-exhaustive list of some of its benefits are listed below:

A more-efficient advertisement model which is location-based, thereby, increasing the chances of patronage from ad viewers.
A more transparent system where ad transactions details cannot be manipulated or falsified, completely eliminating the possibility of ad fraud.
Free, fast, and secure internet access for users.
Financial remuneration for router owners for running ads, providing an alternative/passive source of income.

CONCLUSION

As technology continues to evolve, more sophisticated methods to commit ad fraud will continue to be developed. StacksNetwork has developed a superior alternative to existing models for advertising which offers numerous benefits and value propositions. StacksCity provides the perfect opportunity to enter into the cryptocurrency and wifi advertising markets which have experienced immense growth over the years.

StacksCity has been developed by a team of seasoned professionals that have offered contributed immensely to the growth of the telecommunications market in China and by extension, globally. Unlike many cryptocurrency projects, its track record, extensive reach, and partnerships make a strong statement about the commitment of the team to its long-term sustained success.