Japanese football hero Keisuke Honda is launching his crypto token.

Japanese football hero Keisuke Honda is set to release his crypto asset, a company owned by the celebrity has revealed.

Honda currently plays as captain for Brazilian top club Botafogo and also heads the Cambodian national team. He is arguably the country's most famous footballer of all time and has just under 100 caps for the Japanese national team. He played for European football giants AC Milan between 2014 and 2017.

However, in recent years, Honda seems to have become something of a cryptocurrency advocate. In 2018, he signed an advertising deal with the Japanese crypto exchange BITPoint.

And now, according to Nikkan Sports, he seems to have made his interest a little more concrete. The star company, KSK Angel Fund, announced that it would release a crypto-set called KSK HONDA coin.

The business stated it would "launch a new digital currency for fans worldwide" to help them "connect with the footballer and entrepreneur."

Token holders can access Honda private social media channels, watch exclusive videos that are ''closely related to Honda's life'' and can also interact with Honda and its members.

The media quoted Honda as stating that he launched the token to establish "new connections" with his followers.

He said the token launch would include "new technology and new methods of reaching fans." He added:

“There are some experimental elements to this, and I can't really imagine what will happen. But I decided to start this project because I wanted to connect with my fans in a more open manner. We haven’t decided what to do with the money we make from the [token] yet, but I promise to [consult and] disclose this sort of information to all token holders.”