Why Marketers Need to Pay Attention to Cryptocurrency -- Now

Cryptocurrency
Although the technology is relatively new, cryptocurrency is already making waves in multiple industries. In fact, there are some who argue that it will change the face of finance and marketing forever.

Despite its relative infancy, cryptocurrency has already impacted the marketing world pretty significantly, even as experts work to understand the risks and benefits involved. Here are some reasons you should be paying attention to cryptocurrency, as well as some explanations of this groundbreaking technology, to get you started on mastering it.
First off, what is cryptocurrency?
Before you dive into why cryptocurrency is important for marketing, you need to understand what it is in the first place.

First off, what is cryptocurrency?
Before you dive into why cryptocurrency is important for marketing, you need to understand what it is in the first place.

Cryptocurrency is a form of blockchain technology, the technology that bitcoin and other distributed ledger systems are based on. Basically a gigantic ledger of transactions, blockchain is an open and shared database that operates in a decentralized network format. It allows users to transfer and add information to it anonymously, without security compromises.