Marketing and Cryptocurrencies, ICOs, teams, good developers; Do they need a better marketing, PR, etc.?

Are you tired of telegram announcement channels where you have to wait sometimes months for an announcement? Tired of having great teams not responding to your requests, not giving the updates on what they are doing in their day-by -day life?

(Source: me.me)

Well, you can be. And I agree with you completely.

What we find in general is, that there are great projects with geniuses on board in terms of ideas, programming, outlook, etc., but they somehow lack in communication, marketing, PR in general. They don't establish two-ways communication channels to find the better way, sometimes a great idea from the community, they don't communicate properly and here I am not talking only about the grammar issues. I am talking about the way they communicate.

Sometimes they communicate in the way of ad-hoc, or when they need to say something and in most cases, they don't do it well.

When it is about promotion, they don't know what and how to promote, because of the lack in two-way communication.

(Souce: pre00.deviantart.net)

Many projects are "laying under the radar" because of these issues and many of them may die, because of the lack of interest in them.

Some youtubers generate some waves, some tweets may help this or that, but this is way not enough for these programs to go mainstream. To win among others, to really be that program which can make a difference, you need to communicate efficiently.

What should we do? What they should do? Does a community have power?

Well, to address the first issue: Communication we need to look deep into these things. They would obviously need a good support system, an idea board, a communication channel monitored, data analysts, questions to their community, polls, etc. Sometimes with these, they already generate some hype, but this is only one element of "going viral". They then have to analyse these data, to be capable to answer to these requests, ideas, thoughts. It is not easy to do so and also cost them money and time. But it pays off once this is done and addressed properly. It strengthen the community, it generates vibe, it makes each individual feel important, it encourages individuals to really try to give their best ideas. Remember for example, how many times designer's works were accepted by the car industry companies.

Analysis:

(Source: http://www.sharpsightlabs.com)

Exciting area and it is supposed to give the answers for the big projects in terms of mass adoption of the coin. Here you can find minor issues at the moment, but those can grow big once, you have to address those, you can find good ideas and new market niche, you can find idiots too, you can find professional advice, without having to pay for it, etc. The most important thing about this though is that you generate a feeling (and you really do) that you care about your community, you show that you are open about your project and you solve issues. It costs money, regularly, but it generates more, it pays off once you are able to categorise, analyse, understand the data given by your community and outsiders too.

PR

(Source: www.holmesreport.com)

This is another exciting field, where the blockchain companies should improve. Just simply because it matters how you say out things. It matters the style and it matters that you have to keep it all the way through the success. This show professionalism, this shows the understanding of its necessity, it shows that you care and you pay for a professional PR. It needs a face, it needs media, it needs publicity and you don't have to depend on any big headed youtuber to communicate things. You need to do it yourself, otherwise there are misunderstandings, bad interpretations, people who don't have a clue (amateurs) to ruin your stuff on youtube, or what is worse, to give out non-realistic things with which you can't, you don't want to comply. Or you simply you don't want to achieve that, since your blockchain company has its own way, own road map. You need to be able to reply to all of these in an efficient way, to turn down illusionists, fake news, fake hype sometimes.

Marketing

(Source: michaeldaniels.co.uk)

This is where the whole thing suffers badly. This is the area where the blockchain companies will have the most positions to be filled in the near future. With a Business degree specialised on Marketing and Sales, I know and it is very obvious where the different coins (companies) make the biggest mistakes. Childish mistakes. They ride something they should not and they don't ride something what they really should. Marketing is the cumulative of the two things mentioned above: Data Analysis, Communication and PR. Based on those, Marketing can efficiently set up new strategies, find out needs and address them, etc. It can use the power of PR to start a new marketing campaign, it can arrange everything is needed for a company's growth. It is the most vital for blockchain at the moment. How many projects are phenomenal, but no one shows interest?

How many of those may think that they do everything according their roadmap, they even do more and they ask themselves, where is the success, the pay off for their work, sometimes locked for weeks in offices, eating cheap pizzas and different junk food. And yes, the answer is the lack of Marketing with data analysis, communication and PR.

And as more and more projects are coming alive, there will be competition. Competition to attract investors. Competition to become big, really big.

(Source: cdn.business2community.com)

I really hope, that different projects will understand this issue and the winner will be the one or more who addresses it properly. Obviously, this is not the only thing, but it takes a major part from operation and it can make a coin shine as it should.

With a BA Business degree in my hand and several years experience, I am looking forward to work in projects, to show the real way and the only one how to do things in blockchain.

From now on, I will start a series, to highlight on the issues of different projects from a Marketing, PR, Communication and Data Analysis points of view.
Stay tuned, more will come!