Very interesting use case. Seems only fair that people see a little bit of the money made from all of their data being gathered, blockchains like STEEM and REQ are going to lead to the death of modern social media because they will incentivize the user to share their data.

In most current cases, only the aggregator and the analyst are benefitting from data collection and analysis. Seems only fair to compensate and at least incentivize the participant.

Certainly has a very, big brother is watching vibe to it though...I suppose that becomes all the more inescapable.