Another ICO is coming, Hubii, a new decentralized marketplace

I've just seen this new project, https://hubii.network. After reading the Whitepaper, they have good ideas and they claimed to be backed up by big players in the media sector.

It is clear the content is the king, a motto that is repeated in companies when they land on the Internet. Not only those dedicated to content, but anyone who is immersed in digital transformation. But how to get quality content, contrasted, well done and not the same as the others? The challenge of spreading images, music, video and text respecting the author and offering compensation is the mission that Hubii has claimed they are going to assumed.

The brain of the project, Toll-Messía, is founder and CEO. The team is completed by Jens Ivar Jørdre, technical director, along with Mark Briscombe, Barbara Hüppe, Øyvind Pedersen and Federico Mesquita. A total of six people spread between Norway, Brazil, Thailand and Germany. The team has worked in blockchain since 2011 and have spent the last three months creating a platform for buying and selling content, from creator to distributor without intermediaries. And it adds an interesting nuance: they offer smart contracts , contracts enriched through the blockchain. Distributed registration gives a communal trust and the program replicates the contract to all the nodes of the chain.

The market transactions are made with hubs, its own cryptonnet and both parties create the conditions of the contract. Once closed, the distributor keeps track of the content, its scope and impact. Thanks to the blockchain they know better who consumes the creations, the profile of the user, and, in a second phase, can make an offer more according to his taste.

In 8 days they will start the ICO with ethereum. It has unexpectedly become one of the stars of the forums dedicated to this type of transactions, which encode them as the content market of the future. The company intends to create a platform for purchase and sale of content that goes from the creator to the distributor without intermediaries. The business model is to charge a small fee for each transaction, always to the distributor, but in principle not to the creator.

In addition they want to deal with one of the hottest topics in journalism: fake news. It they can track the author and the consumer of the data, it's more difficult to introduce fake news into the net.

How do you see it? Have you seen any other ICO doing something similar? I think it's a good idea, but they arrived late. Their only chance will be if they really have heavy users behind helping them to start with the business. At the moment come to my mind other tokens as district0x or Lykke, plus many other specialized marketplaces as Storm or Viberate.