Hey, Louis & friends! : )

I highly agree with the point about the team. I remember when I used to work with a pre-accelerator (StartItSmart Bulgaria), they always emphasized the importance of a good team and presented it as critical. All of the projects that came out of there successful had amazing teams where people matched each other and were proactive & organized.

My favourite criteria is whether the team has already taken massive action, before asking for money. That's what many investors highly respect and it's also a sign of true commitment. That definitely applies to ICOs as well, because it's basically raising money from investors. (duh! xD)

As a recent example, onG.social announced their ICO (which is quite soon) - I loved the team behind it, as far as I can discern from a distance, but more importantly, I was able to create an account and it looks pretty neat. : )

In this case, I appreciate the fact that they're already up and running and have already been backed by IBM, which is another good point actually - many wise investors want to know whether anyone else has already put his money on the line. Then they feel more confident about their decision.