well the thing I like is that it its listed on coin market cap along with the other alt coins and currencies. The other thing is that when you buy into the program you are buying BCC which is the programs coin. If they were to do a run with the funds so to speak they would be running with BCC not Bitcoin and I would imagine the price would fall dramatically straight away making it harder for them to cash in on everyone's investment. I guess long story short the program is more sustainable with them having a currency and exchange linked to them