KuCoin is a relatively new exchange, which seems to have garnered a lot of attention lately.
If you heard about it and were curious how it might be different from the others, allow me to make a few observations.

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0.1% Fees

Compared to something like Bittrex with 0.25% fees, 0.1% fees are relatively low to start, and as explained later these fees can be lowered even further.

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Discounts

Discounts can be obtained for holding their coin, KuCoin Shares (KCS), and are detailed in this image from their site.

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The Coin (KCS)

Since going live, their coin (KCS) had seen significant growth, and may be a cryptocurrency worth considering investing in itself due to the numerous benefits being a coin-holder offers, and the fact that old and new users want to buy and hold onto the coin maintaining the value. At least, in theory.

This is also worth keeping in mind if you were planning to obtain the necessary amount for benefits, since the price is likely continue increasing.

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More Benefits

The benefits of being a coin-holder are not limited to the trading fee discounts. There's also KuCoin Bonus, which allows coin-holders to make a profit off of the exchanges taking place on the site. In lieu of paraphrasing further, allow this short video to elaborate:

This is in addition to referral bonuses - which don't only work for direct referrals, but once and twice removed referrals (meaning referrals of referrals' referrals.. I think) - the referral bonuses will give the refer-er a commission on exchanges performed by refer-ees (i.e. a portion of the exchange fee of the refer-ee's exchanges).

In affect, this offers a referring coin-holder 2 venues of passive income. Pretty interesting concept in my opinion, and I think it's what will/has really set this exchange/coin apart from the crowd.

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The site also seems to offer a fair number of giveaways and contests for their users:

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Users can also vote for the new coins to be supported by the exchange. This could offer some unique possibilities in selection.

If you decide to sign up, I'd really appreciate if you'd use my referral link, especially if this information helped you make the decision: https://www.kucoin.com/#/?r=1bR4f

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I am not sponsored in any way, only sharing information I've gathered.

I may make more posts like these, especially if they're well received, so don't forget to follow and vote. Thanks!