What to Expect From the New York Stock Exchange, Microsoft, and Starbucks Cryptocurrency Alliance...

So first let's get an understanding of how this whole thing is structured, learn who the players are, and find out what they're trying to accomplish.

The New York Stock Exchange (NYSE) is actually owned by another company, that parent company is called 'Intercontinental Exchange' and can be viewed as the lead organization of the project.

Intercontinental Exchange then brought in both Microsoft, Starbucks and the lesser known Boston Consulting Group - these are the main players in the venture. Behind them are investment groups Fortress Investment Group, Eagle Seven, and Susquehanna International Group - and we believe there's more partners yet to be named in this deal.

Now let's get an understanding of what they're up to.

Together, they are creating a new company, called "Bakkt" with a fairly simple to understand outline of goals:

• Offer Bitcoin/Crypto mutual funds.
• Offer Bitcoin/Crypto retirement/pension funds.
• Offer Bitcoin/Crypto ETF's and bridge the gap between the crypto and stock markets.
• Bring cryptocurrency assets into the world of 401k's and IRA's.

"Bakkt is designed to serve as a scalable on-ramp for institutional, merchant, and consumer participation in digital assets by promoting greater efficiency, security, and utility” says Kelly Loeffler, who is currently Intercontinental Exchange's head of digital assets, but will soon be known as the CEO of Bakkt.

Now i'm sure you're wondering - what's Starbucks doing here? Will we be soon buying our coffee with crypto? In short, YES!

“As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted, and regulated applications for consumers to convert their digital assets into U.S. dollars for use at Starbucks” Bakkt’s founders tell Fortune Magazine.

Microsoft's role is pretty clear, from the code to the hardware needed to execute their plans - they can handle the workload.

While we're just learning about all this today it's important to note this isn't coming as 'out of the blue' as it seems - today's announcment is the result of 14 months of behind the scenes planning.

Share Your Thoughts Below Thanks