Cryptocurrency in South America

Chilean Study Shows Only 39% of people have heard of Cryptocurrency.
I'm wondering why the people don't get involved with Cryptocurrency???

Apparenly according to an unofficial statement from the Central Bank of Chile (The biggest economy in South America) virtual currencies have no specific legal recognition in the country and trade and transactions are not subject to the regulation or supervision of the monetary authority.

Al Gore recognizes Chile as global example of solar energy development. This is a great sign, however the banking system is completely obsolete. As much as e-commerce rises, cash is still used by the majority of Chileans.

The "Miracle of Chile" was a term used by economist Milton Friedman to describe the reorientation of the Chilean economy in the 80s. Chile is often referred to as '​the Switzerland of South America for a good reason, infrastructure, safety, cheep energy, stable economy and open global trades.

I believe there is great potential in Chile for cryptocurrency investment, but to realize this potential, innovation is needed urgently.