THE ADVENT OF BIG DATA

THE ADVENT OF BIG DATA The Big Date has been a hot topic for several years now. This theme is at the center of attention. Between fear of the Big Brother and the benefits that the consumer can derive from it, it crystallizes passions and is at the center of the challenges of many companies, whatever the sector, as the Internet was at the turn of the 2000s.

Like the web, it is a turning point not to be missed for a large number of companies, a real opportunity whose main challenge is to know how to exploit it. What is Big Data? But what exactly is Big Data? Literally the term means "big data" and refers to the quantitative explosion of digital data.

This very large set of data which grows larger every day in pharaonic proportions (according to we produce about 2.5 trillion bytes of data every day) cannot be processed with any conventional database management tool. or information management. This data comes from all the information that we send mainly via the web. Indeed, the phenomenon is largely due to the technologies that allow all types of objects to be connected. With the multiplicity of this data, the question arose of the storage and analysis of all this information.

Big Data pioneer companies Not surprisingly, it was the technology companies that were the first to take advantage of the opportunities offered by Big Data. These companies such as IBM, Cisco or Microsoft have embarked on the construction of data centers (the cost of data storage has been greatly reduced allowing the emergence of Big Data) and in the creation of systems allowing analysis and use of this data. Technology companies have been followed in the exploitation of Big Data by healthcare players who are closely interested in this technology to bring about the medicine of tomorrow called 4P medicine: Predictive, Preventive, Personalized and Participatory. Indeed, Big Data allows an in-depth study of the identification of disease risk factors, but also aid in the diagnosis, choice and monitoring of the effectiveness of treatments, and allows the development of pharmacovigilance, and of epidemiology. The manufactured products industry that produces connected objects has followed suit, no longer content with creating the objects that produce data and in turn exploiting that data.

The auto industry has followed this path, building vehicles with multiple sensors and analyzing data to make driving safer, more responsible and greener. Finally, the banking and insurance sector has also quickly taken hold of the phenomenon. The digitalization of the insurance world is already well advanced and is continuing with great strides with the development of InsurTech, these startups that combine insurance and technology. The data is used to improve the customer relationship but also to anticipate new risks because insurance companies are better and better, more and more, and directly, informed of the behavior of their policyholders as of external events that could directly impact them. Finance also relies on the use of Big Data to improve its analysis tools like investment funds, which can therefore mix important financial data with the aim of constantly improving their performance. .

If we can wonder about the future of trading in the age of Big data (will it be a great tool available to traders or will it sign their death warrant), there is no doubt in However, the various components of finance will be strongly impacted by this revolution in the years to come. In any case, it is important not to miss this innovation which will very quickly and profoundly transform financial markets in the near future.

Also consult our file Fintech: understand everything about startups invading finance HOW TO INVEST IN BIG DATA? Big data is now an investment theme in its own right. Big Data funds There are funds dedicated to Big Data. Since 2015, the private bank Edmond Rothschild has offered the Edmond de Rothschild Fund Global Data, which identifies the players