I know it's not Blockchain. What I mean is that it is a technology even more experimental than Blockchain.

I believe at this moment these partnerships don't mean nothing special, as the technology is far from being used in real life. Maybe they are doing some testing to see if it works. If the tests fail or another better alternative comes, I'm sure the partnership is dropped.

Don't get me wrong, I have invested in IOTA and at the beginning it was because of all the reasons you mentioned, but since then I feel disappointed, specially with the team. You can even be cold and say that they don't give a shit about the average Joe because their main clients are Business Partners but... I still believe that is not the correct approach, the average Joe at the end of the day will be the end user.

The Internet of Things is the future, not necessarily IOTA, there are already many alternatives, specially in Asia. Let's see what the future brings.