PROBLEM STATEMENT

Since the development of the web there has been a lot of innovation in which publishers use to get money from a website, and these are obviously stressful means, and at the end of the day it reduces user experience and expectations about the site.

Here are some few examples of some way to do ads and these means are stressful and engaging.

• Affiliate Marketing (.. and affiliate links)
• Pay Per Click Advertising (Google Adsense)
• Sell Ad Space
• Sell Your Own Digital Product (Ebook for Example)
• Accept Donations from visitors
• Accept sponsored posts
• Generate ‘leads’ for other companies
• Build an ‘Email List’
• Set up an e-commerce site (hard work is required)
• Flip Your Websites (Create -> Sell -> Reinvest)
Most of these causes traffic on the website and the viewer gets nothing but stress.

THE HISTORY OF THE WEB

The World Wide Web ("WWW" or the "Web") is a global information medium which users can read and write via computers connected to the Internet. The term is often mistakenly used as a synonym for the Internet itself and often called "the Internet", but the Web is a service that operates over the Internet, just as email (also e-mail) and Usenet also does. The history of the Internet dates back significantly further than that of the World Wide Web. Web is the global information system. source

COMMERCIALIZATION OF THE WEB

By 1996 it became obvious to most publicly traded companies that a public Web presence was no longer optional.[citation needed] Though at first people saw mainly[citation needed] the possibilities of free publishing and instant worldwide information, increasing familiarity with two-way communication over the "Web" led to the possibility of direct Web-based commerce (e-commerce) and instantaneous group communications worldwide. More dotcoms, displaying products on hypertext webpages, were added into the Web.source

What is Gath3r?

Gath3r is a project, that is focused on helping publishers, bloggers, content creators and websites monetize through in-browser mining. Gath3r also enables other blockchain projects to use Gath3r’s hashrate.
Gath3r has brought solutions that improves the end-user experience and the website owner’s ability to earn while enhancing security for smaller blockchain projects.

In-browser Mining

This works by utilizing the computing resources of the website visitor to mine for cryptocurrencies. With Gath3r, website owners can easily integrate this revenue source with a simple copy-paste of code. This form of revenue may be combined with traditional revenue sources or may even allow the website owner to completely forego using advertisements and paywalls.

Merged Mining

As new blockchain projects come online they require a network that can handle their application requirements and be safe from things such as the 51% attack. This can be difficult without a userbase that has nodes set up and is willing to mine the new asset.

Gath3r’s newer projects can utilize Gath3r’s hashpower access to secure their own projects.

Masternodes & Lite nodes

The masternodes are resource intensive full nodes that handle heavy data processing. These masternodes keep the network running. In order to make in-browser browsing less resource intensive, lite nodes are used to handle smaller specific processes and then sync up with the masternodes where all the data is stored. This separation allows for easy in-browser integration without suffering performance issues on the user-end.

Current State of Monetization

One of the biggest issues faced by publishers and online content creators is monetization.
As of now, the most popular monetization formats are advertisements, affiliate programs and subscription models.

While effective in their own right, they both come with major flaws.

Advertisements

Advertisements can come in many forms. A pop-up ad, a banner or maybe a sponsorship. While this is a fairly effective way to earn income it also has a few downfalls. Many advertisements are intrusive to the reader and yield low returns to the publisher. For sponsored events, the publisher must actively seek new partnerships and take away valuable time from generating high quality content. Also, when working with third-parties, they take a large cut in between.

Subscription Models and Paywalls

Subscription models are any form of revenue where the user is asked to pay, usually on a monthly basis, to view certain content. This model can be seen on websites like Medium. While this can bring in a regular income there is a large barrier to entry. Firstly, there are many readers who simply cannot afford to subscribe to the service. These readers are simply unable to cross the paywall. Second, in an era of widespread free information, many users will have a difficult time forking over cash to read your content.

Gath3r Loyalty Program & Web-Based Staking wallet

Gath3r’s in-browser mining can work to the benefit of both publisher and consumer. With the Gath3r loyalty program users can earn through a loyalty program as set by the publisher. As an example, the webmaster of a blog can configure the settings of their in-browser mining such that the users receive 5% of what they mine.

This incentive program is a great way to maintain a loyal userbase. Another great aspect of the loyalty program is that it can introduce new users to cryptocurrencies.

The Future of Monetization

Gath3r is ushering in a new era of monetization. Completely different from its predecessors, Gath3r will enable websites to earn while maintaining a great experience for their users. Some websites may fully switch to in-browser mining while others may maintain a combination of in-browser mining with paywalls or advertisements.

Regardless of the use-case, adding a monetization method has an enormous impact on how websites can operate as businesses.

Use-Case

Case #1: Personal Blog

Linda has a personal blog. She posts about celebrity gists and gossip every day and has amassed an impressive reader base. Her posts are always extremely honest and sometimes have a heavy backlash. Linda decided that it is time to monetize her hard work. She approached numerous sponsors but was turned down due to the nature of her content, since most companies and individuals did not want to be associated with any Contradictions or gossips..
She was lost and was in the verge of closing her blog till a friend introduced her to Gath3r. By simply copy-pasting a script she was able to be up and running. This gives Linda the opportunity to maintain her post gossipS without worrying about offending sponsors! And she made a lot of money through this.

Cutting edge Benefits For Programmers

1. Gath3r helps secure the network and receive monthly rewards through staking.
2. There is provision for a turn key solution for forking from the GTH blockchain.
3. Merged mining, this is a very unique feature that only Gath3r provides increasing profitablity.

Cutting edge Benefits To Publishers

1. Improves user experience with little or no ads, ads can be very frustrating and a web without ads is easy.
2. It delivers income based on the number of visitors to your website or App, not the number of ads you display.
3. Gath3r helps build user loyalty and increases user time on the website /App.
4. It serves as a non-intrusive addition to ad revenue or if you choose, empowers you to go and free.

Quick Intro Video

Summary

Having your own website can be a rather rewarding hobby (blog, blog, ulog) or even a full-time business for some. As the internet continues to absorb more of our daily lives into spending time on the information super higher highway, we’ve seen a plethora of websites pop up all looking to generate value or merely trying to keep the lights on.

Additional Resources

Gath3r Website
Gath3r Twitter.
Gath3r Telegram
Gath3r Medium.
Gath3r Facebook.
Gath3r Reddit.
Gath3r BitcoinTalk.
Gath3r LinkedIn.
Gath3r YouTube.