KARBON-NEW CRYPTO SOCIAL MEDIA

I was reading the news in Bitcoin News and came across this.

The World’s First Decentralized Social Media Platform powered by Cryptocurrencies

“Karbon is a rarity, it will change the way the world interacts with social media…” – Vitaly Ovin, CEO of Karbon.

July, 2017- San Francisco, CA – Karbon, a trending ICO, seeks to disrupt the modern social media model by incorporating essential financial tools with the use of cryptocurrencies. While, simultaneously creating a unique social experience for its users codenamed the Karbon Platform. Users will be able to earn and exchange cryptocurrencies through peers in their network. The Karbon Platform appears to be the missing link in mass cryptocurrency adoption.
by Bitcoin News

Sounds just like steemit to me,what do you think.