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RE: The starfish that split itself too much. Oversaturation in the blockchain space.
It's a similar dilemma in the reverse if you're a new coin, you're one of many, many other new coins trying to get noticed. The pool is finite, the number of supporters limited, and you have to be REALLY unique to get noticed.
In that sense, making a new coin night not be the best idea unless you're super solid on the details or you do something that nobody else does.