Three Of Our Core Marketing Campaigns Leading Up To And After Launch

As many of you know, we are not new to the lottery game. We currently run 30 lotteries for the Nigerian Football League and other charities in Africa. It is because of the success of AfroMillionsLotto that we are diving into the burgeoning world of cryptocurrency with such confidence.

That said, let's talk a little bit more about our marketing campaigns.

Hearts and minds campaign

Charities and lotteries go together quite well. The charity benefits from a large influx of cash into their organization while giving players the opportunity to give back to society while having some fun. Because of the sheer number of charities in the world, the opportunity to service them with a turnkey lottery is a great solution to their problem of finding donations.

Aside from the social good that comes with donating money to help a charity keep its doors open, there is also the PR benefit to the company for helping a good cause. It may also contribute to users learning more about cryptocurrency in order to participate, thus increasing worldwide adoption.

"Join with a coin" campaign

Cryptocurrency is a scary thing for a lot of people simply because they don't understand it. They're under the impression that in order to use crypto, one needs to have internalized a lot of specific technical knowledge.

This is obviously not the case, and in order to prove that, we're going to run a campaign that gives away free lottery tickets to users who open a cryptocurrency wallet.

We can't take credit for this strategy, either. This was pioneered by Burger King in Russia.

Major launch and ongoing marketing

During our launch, we plan on blasting media outlets with press releases, interviews, social media campaigns and more. One of the benefits of creating a lottery platform is that we can create awareness of our company in people who enjoy playing the lottery.

In other words, we're not restricted to those whose sole interest is cryptocurrency. While we certainly believe in the future of crypto, there are far more lottery players than there are crypto supporters. This opens up a massive pool of people for us to reach.

Next week, we'll go over our acquisition strategies. If you're interested in learning about our Security Token Offering (going on right now!), then head over to our website: https://cryptomillionslotto.io/