Basic Attention Token (BAT) - A Brave New World For Advertising?
The Basic Attention Token, a new digital token could change the way users, publishers and advertisers interact with adverts, a well needed change since AdBlock Plus has been downloaded over 500 million times, and Adblocking will cost publishers a $27B by 2020.
It is a utility token which can be used by publishers, advertisers and users on the Brave browser.
Use cases include:
• Users receiving BAT's for viewing an advert
• Spending BAT's on premium products
• Donating BAT's to publishers etc.
Brave is a web browser with a built in ad blocking system, its creators claim that Brave to run up to 7x times faster than regular browsers due to the removal of adverts which can slow down web page loading speed. Users will be able to opt-in to run ads on the browser and receive BAT’s in return for their attention.
Rewarding people for viewing adverts could prove successful on the Brave browser, it has already been used in mobile gaming apps and I believe that as long as there is a good use for the BAT tokens then users will happily spend time watching ads to earn some BATs.
You can then spend the coins on investments that increase bitcoin generation and upgrades that include house decorations and stronger bitcoin miners.
Personally I always took the opportunity to watch and enable as many ads as possible since I was being rewarded with virtual coins which served a purpose inside the game.
Before I answer that question firstly, BAT’s are not intended to be a cryptocurrency or store of value. However if the Brave team can create some interesting uses for the BAT (movie streaming, subscription services similar to Netflix, Spotify or Patreon etc.) that could generate a lot of demand leading users to try and acquire BAT through viewing adds, creating content or purchasing them from exchanges.
The Brave team has made mention of the possibility of BAT’s being used on browsers other than Brave as well as being used on Ethereum based messaging/payment platforms such as CoinBase's Toshi (formerly named Token) and Status, other possible use cases include WeChat and Telegram.
Let’s not also forget that Brendan Eich, the creator of Javascript and co-founder of the Mozilla Corporation is the man behind the Brave browser and its Basic Attention Token, so this project is definitely worth watching long term.
I believe the Basic Attention Token is worth a small investment at its current price of $0.11 or you can wait for a lower entry point as the price has been steadily dropping.
Will we be seeing any Basic Attention Token Millionaires some day? Only time will tell
Sources:
AdBlock Plus has been downloaded over 500 million times
https://adblockplus.org/blog/decadblock-adblock-plus-turns-10
Adblocking will cost publishers a $27B by 2020: Study
http://www.cnbc.com/2016/05/11/adblocking-will-cost-publishers-a-27b-by-2020-study.html
What do BATs represent?
https://basicattentiontoken.org/faq#representation
Where will BAT be used?
https://basicattentiontoken.org/faq#where-used
Great article
I am super on-board for this. I think it has solid potential.
You made a smart decision, can't wait to see what the next few years have in store for us
Nice post! I have a good chunk invested in BAT. I'm a firm believer of investing in something you believe has value, a good team behind it and solves a problem.
This coin solves a huge problem whereby currently the middle man is making 90% of the revenue (e.g. google etc) and the advertiser and viewer a seeing little if no reward. Taking the profits to the viewer and allowing the advertiser (known as the publisher in BAT) significantly more value for money is brilliant. When this gains traction, I can see this going places. Good luck and happy investing all!
Thanks, I agree, if viewers have an incentive to view ads, especially ads that are carefully tailored to their tastes then that could solve the problems the ad industry have been facing recently.
Can't wait to see where this goes in a few years
Why don't they use fiat currency instead of their own cryptotoken? It's less volatile so not as much risks for users of the platform. I feel like this is keeping companies away from using bat
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STOPAnother wonderful article @cj900. I read some other reviews about BAT but I've never read about the 3 use cases include you had mentioned. Although it has surpassed the $0.20, I still believe it is a good investment. Your thoughts?
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