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They're not on the exchange yet. You'll got get to get them for an ICO price, before it hits the exchange, meaning now they're way cheaper.
Go on their website and check out the instructions :)
http://fucktoken.io/

Cool thanks I've visited their site earlier. Just wasn't sure how the whole ICO thing works since this will be my first one but I'm clued up now.

ICO sold out in 18 hours.
Here is where there are trading: https://etherdelta.github.io/#PLU-ETH

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