Bravo (BVO) Decentralized Payment Platform : WhitePaper Review
Bravo : Blockchain Payments
Bravo, a simple, secure and anonymous financial transactions running on a Blockchain. Launched in 2014, Bravo is an established company with a proven track record. Boasting 10’s of thousands of active users and millions of dollars in payments processed, Bravo has expanded their offering by taking their established customer base and building a custom Blockchain application to better serve their needs. With aims to dethrone Venmo and it’s parent company Paypal, Bravo is hoping to be the payment processor of the future, offering simple and secure payment options to people around the world.
The Problem
We are living in a radically advanced world, walking around with supercomputers in our pocket, in the midst of a logistics / IOT symphony, yet still using printed pieces of paper as a way to transact value. There is something wrong with this equation. Money is not the problem, the way we have been using it is. With more and more people transitioning to a cashless way of living, traditional payment options aren’t up to par. Whether it is expensive fees, lengthy transaction times or a lack of privacy on our payments, the current solutions fail to meet the needs of a highly demanding customer. With competition comes change and we are now seeing the byproduct of this immense melting pot of consumer demand and commercial supply. Bravo is hoping to satisfy this new need by offering a simplified user experience, accessible to all, while giving all of the benefits of using a highly complex Blockchain technology.
Bravo's Solution
Bravo first started off by solving a problem, how to give tips / payments in a normally cashless ecosystem. Proving their concept in the media / music industry gave them valuable experience and allowed them to determine key indicators for the expansion of their future product. Now that they have a developed customer base and proven product, they decided to expand their offerings by developing a stand alone Blockchain platform to handle all of their payment processing needs. Rather than force traditional users to adapt to the complexities of Blockchain, Bravo brought Blockchain to the masses by allowing for simple payment using individuals usernames instead of lengthy private addresses and making enhanced security / backup options standard in order to protect their users from some of the more common risks in the Crypto space. On the Bravo platform users have full control over their privacy, choosing who is able to see which kinds of transactions. Additionally, Bravo was built with the intention of connecting it with additional applications so that it can continue to evolve and provide valuable services for its users over time.
Why Blockchain
The question that has plagued ICO’s since the beginning of time, why do you need a Blockchain. In Bravo’s case it’s rather simple. Blockchain Technology ensures that users funds will be secure and allows for anonymous / private transactions. In a traditional payment processor a centralized database is required in order to store and process all transactions. Using a decentralized Blockchain, BRavo will be able to process as many transactions as it wants without having to have a centralized ledger, giving the power of information and data security to the people who need it most, the very users of the platform. Additionally, Blockchain will allow for decreased fee’s and faster, less limited transactions. Currently financial transactions range from free (venmo, certain paypal transactions, etc) to very expensive (wire transfers, remittances, currency exchange). Bravo, and other decentralized service providers can offer all of these services, and more, while charging fees that are miniscule or completely inexistent (See Steemit).
The Team
Founded in 2014 after a hiking trip in Utah. The founders, to their dismay, found themselves without cash and a burning desire to pay a tip to the guides who had just taken them on an adventure of a lifetime. Unable to do anything about it at the time hey set off on a journey not create a system that would solve that problem for them in perpetuity. With that Bravo was founded. Founded by Maria Luna and Dr. Hector Rodriguez, both alumni of the popular incubator Techcrunch Disrupt (add link) they quickly got to work and had an MVP of their product ready in time for Techcrunch Disrupt 2015 in San Francisco. They went on to win the Audience Choice Award (link to article) and Bravo was off to the races. After being featured on Shark Tank in 2017, Bravo began the launch of their new platform and the BVO token that is accompanying it.
Token
The BVO token is an ERC-20 token running on the Ethereum Blockchain. Bravo has chosen the Ethereum platform for the purposes of their ICO but will be launching their own standalone blockchain later in 2019 in order to fulfill higher network demand. 1,000,000,000 BVO tokens will be minted. 50% of the available tokens will be for sale during their Public ICO for the price of $.10 USD per BVO. They have set a hard cap at $34,700,000 and stand an excellent chance of reaching their goal! Bravo has received high scores across the board from platforms such as
ICO Bench, ICO Marks, and Token Deck (add links to articles) and seems to be an excellent choice for ICO’s to invest in during Q3/Q4 of this year. Their ICO is currently open and will run until November 30th 2018 or when the hard cap is reached.
SIGN UP FOR THE BRAVO TOKEN SALE
Conclusion
Imagine walking around your city or town with just your cell phone. No need for a bulky wallet or paper bills that could easily be lost or damaged. This is surely the future that we are headed for. How will we get there? Well Bravo is one of the companies leading the revolution. Options like Venmo, WeChat and even Facebook pay are popping up all around the digital ecosystem. It seems like every platform with an established community wants to get into the payment processing field. They are all seeing the same trends! After a real life experience showed them the necessity for a cashless payment option, the founders of Bravo, set out to create the best, simplest, and most user friendly platform available .So far they have done a pretty excellent job of doing that. With 10’s of thousands of active users and $1,000,000’s in payments processed, Bravo has already solved the most challenging problem, building a viable network (Metcalfe's Law). With a strong network in two, Bravo set its sights on the world of Cryptocurrency and effectively launched an MVP in the end of 2017. With their public ICO live it seems that Bravo has successfully checked off the boxes of a modern day ICO. With much more work to do we will have to wait to see if Bravo can deliver on its promises and become one of, if not the, mainstream payment processor of the future. But, if they stick to their guns and keep performing they stand an excellent chance to do just that.
Whitepaper: https://bvo.trybravo.com/BRAVO_Whitepaper_V1.pdf
Website: http://bvo.trybravo.com
Your BitcoinTalk profile link: https://bitcointalk.org/index.php?action=profile;u=303605
Posted from my blog with SteemPress : http://icowatch.live/bravo-bvo-decentralized-payment-platform-whitepaper-review/