STEPS TO CREATIVITY

HOW TO BE MORE CREATIVE

Assuming that you are willing to do the hard work of facing your inner fears and working through failure, here are a few practical strategies for becoming more creative.

CONSTRAIN YOURSELF.
Carefully designed constraints are one of your best tools for sparking creative thinking. Dr. Seuss wrote his most famous book when he limited himself to 50 words. Soccer players develop more elaborate skill sets when they play on a smaller field. Designers can use a 3-inch by 5-inch canvas to create better large scale designs. The more we limit ourselves, the more resourceful we become.

BROADEN YOU KNOWLEDGE .
One of my most successful creative strategies is to force myself to write about seemingly disparate topics and ideas. For example, I have to be creative when I use 1980s basketball strategies or ancient word processing software or zen buddhism to describe our daily behaviors. In the words of psychologist Robert Epstein, “You'll do better in psychology and life if you broaden your knowledge.”

SLEEP
Sleep debt is cumulative and if you get 6 hours of sleep per night for two weeks straight, your mental and physical performance declines to the same level as if you had stayed awake for 48 hours straight. Like all cognitive functions, creative thinking is significantly impaired by sleep deprivation.

ENJOY SUNSHINE AND NATURE
One study tested 56 backpackers with a variety of creative thinking questions before and after a 4-day backpacking trip. The researchers found that by the end of the trip the backpackers had increased their creativity by 50 percent. This research supports the findings of other studies, which show that spending time in nature and increasing your exposure to sunlight can lead to higher levels of creativity.

EMBRACE POSITIVE THINKING
It sounds a bit fluffy for my taste, but positive thinking can lead to significant improvements in creative thinking. Why? Positive psychology research has revealed that we tend to think more broadly when we are happy. This concept, which is known as the Broaden and Build Theory, makes it easier for us to make creative connections between ideas. Conversely, sadness and depression seems to lead to more restrictive and limited thinking.

SHIP IT
The honest truth is that creativity is just hard work. The single best thing you can do is choose a pace you can sustain and ship content on a consistent basis. Commit to the process and create on a schedule. The only way creativity becomes a reality is by shipping.

FINAL THOUGHT ON CREATIVE THINKING
Creativity is a process, not an event. It's not just a eureka moment. You have to work through mental barriers and internal blocks. You have to commit to practicing your craft deliberately. And you have to stick with the process for years, perhaps even decades like Newton did, in order to see your creative genius blossom.