Effective strategy for those who want to become a successful professional

The main thing - do not stop there.

It would seem that after completing a successful project, you can enjoy life and calculate profits. But it's too early to relax. The best marketing strategy in this case is to take on a new project. If you are a writer, start a new book. If the actor - look for a new role. If an entrepreneur - open a new company.

Would the "Godfather" be so successful if it was not a trilogy, but one part? Would the "Hobbit" be so popular without the "Lord of the Rings"? Marketers have long understood the importance of such a strategy. Not for nothing, for example, four best-selling, "Black swan", "About secrets of stability", "Anti-fragility" - are positioned as tetralogy, although they are not related.

The researchers considered this phenomenon in music. It turned out that Information Spillovers in the Market for Recorded Music. , with the release of each new album, the performer is growing sales of previous records. This is due to the appearance of new information. Consumers learn about the performer and buy his old records.

Woody Allen also shares this view. For several decades, he almost every year shoots for the film. He tries to achieve quality through quantity. "If you shoot a lot of movies, sometimes you get one outstanding," - shared the director.

With each new attempt, you sharpen your skills and increase the chances of creating something lasting and beautiful. The main thing is to create, create and create again.