Details about the $340 million SMB credit from Google Ads have been released.
The details of the COVID-19 small and medium-sized company ad credit, which were first revealed at the end of March, have been amended by Google today.
Who Qualifies as an SMB?
According to Google, a small or medium-sized firm is already a pre-identified business category, and they have a worldwide staff that works with these clients every day.
Within that group of advertisers, the fundamental prerequisite for qualifying is that they must have invested in Google Ads:
Therefore, if you had no spending in 2020, you would not be eligible. New accounts created after 2020 won't be accepted.
If the Account is an MCC Managed by the Agency
The credits are allocated per qualified account if there is just one MCC (manager-level) account that has accounts rolling up to it. At the level of the MCC, they are not dispersed.
The MCC-owner (i.e., the Google Partner) is entitled for their own, independent credit if they market their company using Google Ads as well. They must fulfill the same qualifications for qualifying as other SMBs.
One ad credit is given to each qualified advertiser. The value of that credit varies depending on the consumer. Google doesn't disclose the exact methodology used in the calculation; it only says that it is based on historical Ad spend levels as well as the nation and currency involved.
Regardless of how much is determined as a credit, each firm is only qualified for one. Multiple accounts or campaign types are nevertheless regarded as one valid credit entity since it is granted at the customer level.
Only future expenditures can be covered by it.
When and how does it function?
Starting in May, ad credits will be granted on a rolling basis. Customers that qualify will be notified of the addition and given an advertisement credit. The credits are valid through December of this year, after which they will no longer be valid.
Credits may be applied to any Google Ads platform feature, including any campaign objective or type inside Search, Display, and YouTube.
The search engine has implemented a multi-pronged strategy to assist SMBs in the aftermath of Coronavirus, and the ad credit pledge is only one of those strategies.
Other initiatives and commitments include: