Benefits of offering coupon codes to your customers
A coupon is also known as a promo code. A coupon code is usually a computer-generated code or special series of characters used on eCommerce websites to get a minimum or maximum discount on certain purchases or products.
You can generate coupon codes for your eCommerce site and inspire your targeted audience to buy your product or service. There have dozens of coupon and deals sites where you can promote your coupon or discount codes.
Besides you can also create a coupon and deals site using a WordPress coupon theme.
According to Investopedia in today's world 96% of users used coupons and promo codes in the past 90 days. So to increase your sales you can offer promo codes to your customers.