How to win over millennials I
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Faced with the different generations of people, each of these segments has particular characteristics, especially in consumption habits. In this case, millennials are the generation that has the greatest online shopping habit.
Who are classified as millennials? They are those people born between 1981 and 1993, they are the people who have experienced the technological transformation in their own flesh, they are familiar with and like the use of technology due to its speed and accessibility, especially in online purchases.
Because this generation is much more demanding regarding information and quality, they are not as loyal to different brands, but they pay special attention to purchasing policies and the transparency of E-commerce processes .
These aspects represent a challenge for companies dedicated to online sales, which is why we must pay enough attention to create the appropriate strategies for this type of audience, we must be strategic when it comes to capturing their attention, retaining them and carry out the long-awaited closure.
Today we have a variety of platforms and tools to achieve our objectives, but knowing our millennial target audience very well will achieve a greater impact.
