No, I don't think so. Steemit becoming the next Facebook is basically me equating the future steemit to Facebook. As it stands, I'd rather interact with users on steemit as I realise that steemit is a community that does more than "pay you for good content."
Steemit is a family. I have seen reputable people organize fundraisers for people they don't know and do a whole lot of cool stuff. So it's beyond having tons of friends or just being popular. It's about helping the next person to be better and adding value to society.