Do advertisement bother you? As a user it does totally! but as publisher It is source of making money, but are annoying too. which then brings on sponsorship that leads to control on content which doesn't give freedom to publisher.
Getting up which technology and removing these hurdles, here comes Gath3r

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Realizing the power of internet and merging it with decentralized blockchain technology and bringing up "the next Era of Web monetization with Decentralized Blockchains, Merged Mining, Smart contracts, Interoperability and Masternodes."
Basically blockchain is to give the freedom of the internet to individual through decentralization and Gath3r allows all the publishers or content creator to earn accountable amount of income without any curb on their content.

The Working!

"The Gath3r hybrid blockchain supports GTH-producing nodes, as well as a turn- key solution enabling anyone to easily start developing on Gath3r, with the in-built functionality of smart-contracts. The more child chains, the more interoperability. This allows the creation of new applications or platforms easily. These features, along with the unique Merged Mining ability, contribute to increased profitability, chain security and decentralization."
Underlining the vivid characteristics-
1}. Going ad free! or can allow very minimal amount of advertisements which basically is upto owner and this improves the user experience.
2}. Facing discriminatory payouts or declining revenues is a issue which can be sorted out by delievering new source of revenue which is long-term solution, including multiple benefits for their users.
3}. The amazing Gath3r blockchain allow for the earning of interest through staking from masternodes by GTH coin holders.
4}. Bank transfers are made as a payout in form of bitcoin or GTH coins to application or website owner. allowing merged Mining feature, which provide feature for the concurrent mining of multiple coins based on the same algorithm, which increases profitability obviously.
5}. Building up user's loyalty, As the users too will be earn payments based on the mining payments earned by the website which is great as there is proper mechanism behind it as loyalty coins earned by users or viewers will be transferred into a web-based staking wallet. This also applies to websites as well, their coins can be staked with ease.
6}. Transpiracy and deentralization are the two major points which are the backbone of this technology making it so sorted and easy to use with reliability.

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Scalable, Secure and Profitable!

Not only describing it's immense features it is very clear that Gath3r is immensely scalable, secure and profitable platform which can easily be used by users and publishers.
A. Talking about publishers
Publishers or application owner can easily benefit from Gath3r by simply hosting the code on the website or app for free and start earning money. The commission charge will be deduced as the traffic of viewers/users on the website/app will increase.

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B. Talking about developers
There is a turn key solution which Gath3r offers as using blockchain the developers or enterprises can create entirely new platforms or applications, based on this amazing technology.which will turn out to be very beneficial.

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The video presentation by the Gath3r will make you visually understand the concept behind the technology.

I can easily conclude this amazing technology in one sentence as it is the Future of Monetization!
Endeavor to learn more through following links-
Gath3r Website
Gath3r Twitter
Gath3r Telegram
Gath3r Medium
Gath3r Facebook
Gath3r Reddit
Gath3r BitcoinTalk