I believe the interview I did with YABAPMATT aids in explaining this, basically the fact that it is a CCG which has individually tracked cards which actually matter, the purchases you make matter unlike Hearthstone, MTGA, TESLegends and every other PC/Mobile CCG. The market place allows you to make money the same way you would with physical MTG cards except instantly rather than having to travel to a store or post it online and ship the card. Only X amount of gold/foil cards exist which makes this game an INVESTMENT as well. It is a one of a kind product for the consumers on the blockchain and even those who are not yet familiar with the STEEM blockchain thanks to Starter Packs and being able to buy packs via paypal / credit card / other crypto currencies.

Interview is here: