Taco Belluminati: Clever Or Foolish Marketing Tactic?
Taco Bell recently unveiled their new campaign to highlight their $1 menu.
The new approach has taken to incorporating the illuminati pyramid into their signature logo to inspire some new merchandise and help market the campaign. They are now selling Belluminati hats, t-shirts, pins, patches, candles, and hoodies. Limited quantities were made available and it looks like they've been selling out fast.
While some find the new campaign to be hilariously clever, others view it as downright disturbing.
After investigating customer perceptions about the value menu, Taco Bell reps found that many people viewed the menu as less-than-appealing. They assumed that perhaps the food wasn't going to be filling enough or not an exciting product because of the cheap value associated with it. Here they saw a chance to employ a marketing tactic to try and change things and that resulted in their Belluminati campaign. Rather than looking at the value menu as something with only cheap, and low-quality items, they want people to feel like they can endure a feast for only $1.
The marketing company behind the campaign was Deutsch and they're headquarters are in New York City.
The new campaign is clearly a detailed effort to tap into the subject matter of the online conspiracy crowd and who knows whether it's going to work out yet in their favor. They've already upset quite a few folks with the new commercial and a great deal have vowed that they will be boycotting the restaurant now because of the illuminati-theme to their new marketing strategy.
Despite many being angry over the Illuminati-theme, it's been seen as quite the achievement to join or acquire the merchandise etc, in the eyes of others. Some have said that it's the best commercial that they've seen in awhile. 
Smart move or foolish?
The new items that they are planning to introduce will be items like a Mini Shredded Chicken Quesadilla, Spicy Tostada, $1 Stacker, and Beefy Fritos Burrito.
Pics:
via TacoBell
via Twitter
Sources:
https://www.tacobell.com/belluminati
http://www.adweek.com/brand-marketing/taco-bells-hilarious-over-the-top-nod-to-the-illuminati-isnt-your-average-value-menu-campaign/
http://www.complex.com/style/2013/07/illuminati-clothing-items/
https://www.bet.com/celebrities/exclusives/katt-williams-on-the-illuminati.html
http://www.collective-evolution.com/2014/11/18/im-sick-and-tired-of-the-secrets-and-the-lies-jim-carrey-calls-out-illuminati-secrets-on-national-television/
https://nypost.com/2017/07/31/is-outback-steakhouse-the-illuminati-twitter-investigates/
https://www.marketingdive.com/news/taco-bell-provides-a-peek-into-not-so-secret-belluminati-society/513277/
http://www.bbc.com/future/story/20170809-the-accidental-invention-of-the-illuminati-conspiracy
https://www.vox.com/2015/5/19/8624675/what-is-the-real-illuminati
https://www.thrillist.com/news/nation/taco-bell-dollar-menu-2018
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Government Beef WILL KILL YOU! (just clearing my conscientious, I do this often).. It is corporate beef handled according to government regulations (aka Government Beef). Check out the China Study.
Government beef is disgusting. We purchase all our beef from a local farm. Free range cattle with no antibiotics. I don't think I could eat grocery store beef anymore. Tastes like a wet dog lol
Can you contact me via Steemit chat @hendrix22
I have a very interesting idea and I'm not a developer but think you might be interested in developing this or at least advising. It's good for humanity 😁
It is pretty disgusting the standards implemented in the agricultural industry when it comes to meat and dairy. The China Study, along with other science-backed studies are slowly coming out into plain sight and more people are becoming aware of this. On another note, for the video, it is interesting with the use of symbolism. The term "Illuminati" is really just a term for "being illuminated" or "enlightened." Perhaps they are "illuminated" to how bad the quality of the product has become?
Very weird in my eyes... And disturbing.
Well It is all about conditioning. The Big Bang Theory also shows their sign in the intro. Familiarity encourages acceptance. In time it is not a shock. Think of how numb folks are to certain horrific crimes that once they would have all been in arms about. I would bet the Taco Hell is in bed with the illuminati. Folks know that the Illuminati is real...quite real. They came into existence in 1776 but had their roots in the world long before that. Ye It would bother me too as they are only Satanic and doing the Devils bidding. I would encourage folks to educate themselves on the subject and not be intimidated by those who wish to fluff it off. It is not something to joke about. Thanks for bringing this to our attention @doitvoluntarily. PS: As for it being a smart move it got your attention did it not? They say any publicity is good publicity. I will reserve my thoughts on that but smart does not mean morally right.
An entertaining commercial. I would be indifferent to it as a customer of Taco Bell though..if anything it might just remind me they exist.
Sadly,this is really disturbing and strange too....I really hope they are right with the decisions they have made now at the long run.
Strange indeed. Also disturbing. But not surprising. This post has been deemed resteem & upvote worthy by your friendly @eastcoaststeem ran by @chelsea88 (not a bot)
There's some serious irony here as some people have pointed out that Taco Bell has satanic/illuminati symbolism in their advertising.
Namely, 666 and the eye of the serpent.
Have a look:
I think when considering messaging in advertising, whether overt or covert we must take NOTE of the timing and socio-political and cultural atmosphere at the time of its appearance.
At the height of the pizzagate investigation/uproar they ran this commercial during the Super Bowl for Avacados.
Depending on your disposition you would either think this is 'brilliant' or 'gaslighting'.
We should ask ourselves, why is this commercial appearing now?
I do not consider this a smart move. Dollar food is smart. The rest is selling out. As long as the populace lets selling out trend, it will. I never understood what a taco chain served to gain from isolating a population? So much for Taco Bell runs with the youth group. Geez. Good article. I like your angle on these blogs. Intriguing. Following. Blessings.
Only food from Taco Hell that I will eat.