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RE: Color + Light Can Activate Aspects Of Memory
I love it! I keep a neat color emotion guide at my desk area, and I refer to it as much as possible during the design process. It's great to know how color affects learning.
I am so glad you shared this "guide", @kouba01! THANK YOU.
It's a great example of how we've been told the effect a color is to have on us. In fact, we are told how to experience most of the things that happen to us.
Peyote showed how to decode the attributions YOU have assigned to the colorful world around you... not the attributions already assigned by an ancient chakric system, or a modern psychological theory, or according to X, Y, and Z.
(Another example of a seldomly-challenged color assumption = dressing young girls in pink, and young boys in blue... or brides in white... or villains in black... or or or lol)
THAT SAID, because the vast majority of us have been similarly conditioned, and probably do make the associations these mega-advertisers know how to leverage, I definitely see the commercial/design value of this. :-)