Social media co-operative with the users being stakeholders to the extent they choose to power up. In retail co-operatives retailers are large stakeholders and the loyalty card holding customers the smallest. With their revenues being the smallest.
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Although common in Finland, be careful getting too attached to the cooperative wording as it is not understood in the same way globally and is likely to meet resistance on terminology.
American Republicans need other terminology, obviously. Marketing will have to be tailored to each target group.
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